Customer storyNC IDEA Tweener Fund

A year of operations, organized in an afternoon.

The NC IDEA Tweener Fund had a year’s worth of processes scattered across Drive, PDFs, emails, and sticky notes, with a new hire on the way. Here’s how the assistant turned it all into a shared team space in an afternoon.

~1 hr
to organize an operation that had sat undone for over a year
6 min
to build a project plan that would have taken a week by hand
~50
tasks auto-created across 9 sections from one PDF
The problem

A year of knowledge stuck in one person's head

The Triangle Tweener Fund is merging with NC IDEA as it grows, and the team was beginning to hire someone to help run all of their operations. Rachel, the previous person in charge, was trying to figure out the quickest way to get all of her knowledge out of her head and into a spot where this new person could see it.

Google Drive existed, obviously, but digging through documents, trying to figure out what to do next, and understanding the context on relationships from just a random Drive wasn’t going to cut it. Their information lived across various sources: in Drive, in event-plan PDFs, and in emails, Slacks, texts, and thoughts on sticky notes. They wanted it turned into an interactive database of task management, notes, and resources that could easily be passed on and referenced by the new hire.

I have a task here that’s from April of 2025 that says to update the planning document for the Tweener awards. From 2025. I haven’t filled out the planning document from over a year ago. Because it’s too much damn work to get all the stuff in one spot and to list it all out.
Rachel Brooks, operations lead
The situation

They wanted the system. Nobody had time to build it.

Rachel had known about Elephants for a while, but in the past she basically would have had to sit down and manually create her projects, her sections, her notes, and her new people. It was a process she kept pushing off because she just did not have the time.

This was a problem we’d observed at a number of small teams: they wanted the organization, they wanted the task management, they wanted the notes, but they didn’t have a person whose dedicated job it was to set all that up. The one person who could just didn’t have the time to actually do it.

The turning point

An assistant that could read anything

The timing was perfect. We released the new version of the assistant in the app. It could process anything (Google Docs, PDFs, emails) and turn it into structured projects, relationships, and notes, all organized by the assistant so a staff member like Rachel doesn’t have to think about a thing.

Rachel launched her Tweener team, opened the assistant, and began brain-dumping all of her PDFs, her spreadsheets, and her long emails about event plans. She watched as the assistant constructed projects, pulled in sections, added notes, and created recurring tasks, following everything she had in her documents and turning it into a workable, usable space for both onboarding the new hire and organizing company operations.

In the product · 01

Setting up recurring tasks from a PDF

Rachel had several recurring tasks the team completed every month, week, or bi-weekly. She just wrote them into a PDF, sent them over to Elephants, and it set up an operations project for her.

Setting up the recurring project
12 messages
Auto
Recurring Tasks - Tweener.pdfThis PDF has tasks that recur every day / month. Each bolded item is a task, its recurrence is beside it, and the instructions are beneath. Make a project called Operations to contain them all, and add the tasks to it.
Here’s the Operations project and all 5 recurring tasks from the doc, each with their repeat schedules set.
OperationsProject
Recurring operational tasks for the NC Tweener Fund.
Recurring Tasks5
Update Calendar Events
Operations
RecurringDue Jul 6
Review Job Board
Operations
RecurringDue Jun 10
Social Media Day
Operations
RecurringDue Jun 10
NC IDEA / Tweener Weekly Check-in
Operations
RecurringDue Jun 10
Ask anything, or attach a PDF, image, or CSV…Send
In the product · 02

An entire event playbook, rebuilt from an old doc

Rachel runs a really large event called “Tweener Madness,” and she had a somewhat out-of-date planning document for it that she uploaded into Elephants. The assistant created a project with nine specific sections, notes for each section referring to the important information for each area, and almost 50 tasks across the entire project.

New Conversation
8 messages
Auto
hi!
Hey! What can I help you with today?
Tweener_Madness_Project_Plan.pdfok, now i’ll need a project for Tweener Madness:
Here’s the Tweener Madness project — confirm it and I’ll build out all 9 sections, section notes, and tasks from the playbook right after.
Tweener MadnessProject
March Madness–style startup pitch bracket run by the Triangle Tweener Fund on Tweener Talks.
ok, confirmed
Here’s the pinned resource note and all 9 sections — I’ll immediately build out the section notes and all ~40 tasks in the next round.
9 Sections9
Added section Setup & Pre-Launch
Added section Judges & Selection Committee
Added section Bracket & Matchups
Added section Marketing & Promotion
Added section Event Day Logistics
+ 4 more sections, notes, and ~40 tasks…
Ask anything, or attach a PDF, image, or CSV…Send
In the product · 03

Raw email and calendar text, in. A full project, out.

Rachel had a weekly task for the Tweener Talks podcast, with all the info about what to do kept inside her calendar and her emails. She just copy-pasted out all the text, dumped it in raw, and watched as Elephants created the entire project for her.

Tweener Talks Podcast
4 messages
Auto
Tweener Talks Podcast — Weekly Episode Cycle. The recurring 9-day workflow for each episode, from scheduling through long-tail distribution. Stores the repeating task sequence for every episode. MON (T-3) — Schedule & Guest Prep: set up all scheduled content and notify the upcoming guest…
Here’s the full Tweener Talks Podcast project — 1 project, 7 sections, and 22 tasks all staged and ready. Confirm the project first and everything else will link up in order.
Tweener Talks PodcastProject
Weekly Episode Cycle — the recurring 9-day workflow for each Tweener Talks episode, from scheduling through distribution.
MON (T-3) — Schedule & Guest Prep5
Schedule episode on Transistor
Tweener Talks Podcast
RecurringDue Jun 8
Schedule episode on YouTube
Tweener Talks Podcast
RecurringDue Jun 8
Create Substack for TweenerTalks
Tweener Talks Podcast
RecurringDue Jun 8
Draft / Schedule Substack for TweenerTimes
Tweener Talks Podcast
RecurringDue Jun 8
Email Podcast Guest the Rundown
Tweener Talks Podcast
RecurringDue Jun 8
Ask anything, or attach a PDF, image, or CSV…Send
You literally just did it all in six minutes. That would have taken me a week to do.
Rachel Brooks, operations lead
The handoff

The first 48 hours with a new hire

Onboarding the new employee, Gina, 48 hours later was made significantly easier by the existence of the Elephants space. All of their processes, upcoming tasks, and the weird quirks of how things were done now lived in a database that Gina could simply text to understand more about.

Gina’s tasks surfaced in a nice, clean little spot for her to see. And again, if she had questions about how to do something, she could just send the Elephants assistant a message to figure it out. Since then, Rachel and Gina have been using the platform to manage everything related to the Tweener Fund, and it’s been going smoothly.

Project Tasks
Sort through camera and mic files and match audio/video to each speaker
Gina LombardiTweener Claw Meetup #2 - Post Event
Due today
Record intro video for Marcus Reed's Tweener Talk
Gina LombardiPodcast Editing & Export
Due today
Post Podcast to LinkedIn (schedule for Thursday morning)
Rachel BrooksTweener Talks Podcast
RecurringDue today
Prep podcast shorts to post on YT
Rachel BrooksTweener Talks Podcast
RecurringDue today
The honest part

Friction points: what didn't work well

In terms of friction points, the biggest issue this team ran into was a few small bugs related to recurring tasks. Since Elephants is still early software, there were a few issues around things like recurring task frequency and how recurring tasks behaved after being completed. Those have since been fixed entirely.

One of the other friction points was actually knowing where to start with planning a project. But the assistant made this extremely easy once they asked it for help.

Another reason I waited so long to do this is because I had all of the pieces for the project but I didn’t really know how to organize them in a way that made sense and could be an actionable list. I just speech-to-texted the entire project — what it was about, what I did, and the important things I learned — and it just figured it out for me. Not knowing how to start was a huge hurdle that doesn’t exist anymore.
Rachel Brooks, operations lead
The outcome

The situation now

With all of the information in the platform now, Gina and Rachel can simply send messages to the assistant to get info about how things are done, what was done when, who did what, who’s responsible for what, contacts, and organizations. Anything related to these large projects is searchable by the AI agent inside Elephants.

  • how things are done
  • what was done when
  • who did what
  • who's responsible for what
  • contacts
  • organizations

Creating and organizing new projects is as simple as voice-dumping their thoughts into the assistant and getting the projects, sections, tasks, and notes made for them, or added to the appropriate spots within the existing team space. Hours are saved getting things done instead of digging around for information, and procedures are documented so transitions with new team members move smoothly, without losing the important information that was traditionally stored tribally.

We threw Gina in the deep end and had her attend an NC IDEA Ecosystem meeting on her second day. She was able to text the app new people she met and then the tasks she had for those people. She said it really helped her not feel as overwhelmed.
Rachel Brooks, operations lead
In short

A mountain that became a molehill

Getting an entire team organized and documented, something that floated around as an insurmountable mountain of a “must do” for months in Rachel’s head, became a molehill that took about an hour to handle. Rachel just mass-dumped any files and context she had on the way things were done for the Tweener Fund, and the assistant pulled it all together into an ultra-organized, easy-to-use space.

Give your team a shared memory.

We’re onboarding small teams weekly. Tell us about yours and we’ll be in touch.